PACKAGING.

Design for Packaging

My packaging work spans health, wellness, beauty, food and sports nutrition, from individual product launches through to extensive multi-SKU ranges. Many of these projects grew from broader brand partnerships, with packaging developed alongside brand identity, eCommerce and digital campaigns to create a consistent experience from shelf to screen.

Macro Mike / Supplement Packaging

An assortment of vegan cookie and snack packaging featuring the brand name "The Clean Cookie" and various flavors and varieties, including plant-based protein options, chocolates, and baked goods, with colorful and appealing designs.
Assorted Halloween-themed protein snack packages from Macro Mike, featuring flavors like spooky s'mores cookie mix, pumpkin spice brownie mix, chocolate orange protein bar, and caramel apple crumble protein pudding, with Halloween decorations and characters.
Display of various Macro Mike baking mix packages, including strawberry cheesecake blondies, blueberry bread, banana bread, donut mix, pancake mix, waffle mix, chocolate chip pancake mix, and other plant-based baking products with colorful packaging and fruit illustrations.
GO TO CASE STUDY

Impact Supplements / Supplement Packaging

Various health and energy supplement products including protein powders, snack packs, and drink powders on a colorful blurred background.
A collage of colorful impact powders and sachets, with a woman in the background drinking from a bottle.
IMPACT SUPPLEMENTS BRANDING
A collection of dietary supplement products including protein powders, multivitamins, and energy drinks with vibrant packaging, set against a purple background with lightning effects.

Kinetic Supplements / Supplement Packaging

NZMuscle / Supplement Packaging

Assorted wholesale protein and supplement products, including protein powders, bars, and capsules, with branding and packaging.

Reset Nutrition / Supplement Packaging

Collection of Reset Nutrition dietary supplement products, including collagen protein powders in various flavors, miracle supplements, thermogenic activator, and other fitness support bottles, with colorful fruit and splash background.

Pharma Chem / Supplement Packaging

Multiple black supplement containers with colorful label designs featuring playful cartoon characters and vibrant graphics.

Nutrition Warehouse / RTD

Six colorful energy drink cans with water droplets, labeled 'ENERGYBOOST', in red, blue, green, pink, purple, and teal, with two cans tilted to the right. The cans have lightning bolt graphics and flavor labels.
GO TO DIGITAL / UI
GO TO CAMPAIGNS/PRINT