Background
About
me
Hello, I’m Shannon Thomas - Senior Brand & Digital Designer based on the Gold Coast, Australia.
I work across brand identity, campaign creative, digital design, UI, packaging and print - combining strategic thinking with strong visual craft to create design that is clear, considered and built for real-world application.
Professional Background
With 10+ years’ experience across branding, digital design, integrated campaigns, packaging and print, I’ve worked across in-house, agency-style and freelance creative environments.
My experience includes working with brands and organisations such as Sensis Yellow Pages, Macro Mike, Nutrition Warehouse, One More Rep, Move With Us, Appifany, G8 Education, Experience Gold Coast, Pivotel, Ray White Robina, REALM Events and Sime Darby Industrial.
Through Avella Creative, I’ve also developed and refined brand identities and visual systems for businesses including Death by Zero, Garden of Goodness and Crimson Finch, among others. This work has included brand positioning, audience personas, identity development, typography, colour, image direction, brand guidelines and rollout across digital, print, packaging and campaign touchpoints.
My work spans complete brand systems, campaign rollout, websites, UI concepts, eCommerce, packaging, retail marketing and high-volume creative production. I enjoy moving between the bigger strategic thinking and the detailed design work needed to bring an idea to life properly.
Capabilities
-
Brand positioning
Audience and customer personas
Brand identity systems
Visual direction
Brand guidelines and playbooks
Brand guardianship
-
Website design
UI design
Wireframes and prototypes
Digital campaigns
eCommerce creative
EDM and social assets
-
Integrated campaign creative
Key visuals
Retail and promotional design
Content systems
High-volume rollout
Art direction
-
Packaging systems
Brochures and capability statements
Reports and publications
Event collateral
Prepress and finished artwork
Supplier and printer liaison
Recognition - Brand Development
DEATH BY ZERO
CRIMSON FINCH
POWERED BY PILATES
GARDEN OF GOODNESS
THE FUNKY SOCK CO.
IMPACT SUPPLEMENTS
IRON ADDICTION
WATCHFAM
DAUNTLESS PERFORMANCE
EMPYER BEAUTY
ZIMM SKIN
KINDRED MUSIC THERAPY
How I Work
I’m naturally organised, highly detail-focused and comfortable managing several projects at once. I like clear briefs, early communication and thoughtful creative direction, and I take pride in producing work that is accurate, polished and ready to use.
I’m equally comfortable working independently or as part of a collaborative creative team. I can take direction, develop an idea, present creative thinking to stakeholders and carry a project through from early concept to final production.
What I enjoy most is understanding who a brand needs to speak to, how it should be positioned and how the visual direction can make its message clearer, stronger and more memorable.
Selected Experience
Sensis Yellow Pages
Macro Mike
Nutrition Warehouse
One More Rep
Move With Us
Appifany
G8 Education
Experience Gold Coast
Pivotel
Ray White Robina
REALM Events
Sime Darby Industrial
Qualifications
Digital Leadership & Delivery with Agile
RMIT University — Distinction, 2023
Bachelor of Visual Design & Communication
High Distinction, 2007
Diploma of Graphic Design
2004
Certificate II in Desktop Publishing
2003
Commercial Diploma of Graphic Arts
1999
Certificate IV in Graphic Design Foundations
1998
